Not wanting to get too vitriolic about the horribly low rates that some companies pay to film makers keen for a 'foot in the door', with the lure of 'regular work'...

I run a small film / video production company with largely corporate clients. For a corporate video that goes for maybe 10-12 minutes, we'd allocate 4-5 days of edit time (so, maybe 32-40 hours). Obviously every job differs in complexity, but let's assume that it actually has to look good, have decent titles / colour grade, sound mix etc. We have a small in-house edit suite so our rates are a little cheaper than normal, but on average you'd be paying about $200+ for ONE HOUR with an editor and edit suite.

Basic maths tells me that you cannot even WATCH 75 minutes of corporate video in one hour - let alone edit together the hours and hours of footage that must have been shot for a 75 minute end product. So (as we've all figured out) the rates offered are not exactly 'industry standard'.

I don't want to get stuck into the person who posted this ad, as I know that all too often people are lured in by businesses who want videos, but have no idea about (or respect for!) the amount of time and effort it takes to make a video. God knows enough people I work with have made this mistake in their early days of their career - a job that pays $5000 for a five minute video sounds awesome at the time, especially when you're freelancing / just starting out / between jobs, but when you calculate the endless hours of filming / editing that are invested over the weeks / months, it's suddenly only about $3 per hour...and not such a sweet deal.

Anyway, that's my rant. I know it's often a fine line between taking a small pay cut to 'get the client' and hopefully ongoing work,  and taking on a job that really isn't worth your time and effort.  But I guess the more people who give in to stupidly low rates, the harder it is for the rest of us to get 'standard' rates when the client says "Well, I can get someone to do that for a tenth of the price you're offering, so why should I go with you?".

End rant. For real this time.